Heavily sarcastic satire loosely based on the real life experiences of the founders, expressed through clothing that taps into the cultural Zeitgeist and consumerist era we reside in. Conceived with love and translated through the chaotic lens of how they perceive life, with all its changes, in a humorous form – self-indulgence at its finest, because we're only young once and wealth is a relative concept; For Overspenders With Good Stories.